Intel on Tuesday confirmed it is developing an Internet TV service with a set-top box. Rumors of such a project have been circulating for months , dating all the way back to March 2012. Now Intel says it will have a full platform out within a year.
At the D: Dive Into Media event , Erik Huggers, corporate vice president at Intel Media, explained why the rumors have been around for so long:
Yet it’s not clear what exactly will set Intel’s offering apart from the slew of products already on the market: it’s not as if delivering content to your TV via your existing broadband Internet connection is unheard of. We do know, however, that it will have a camera that will look who is in front of the TV to serve up personalized shows .
That’s nothing new, given that Microsoft has the Xbox and the Kinect; the latter is of course much more than just a simple camera. On the one hand, there is no dominant force in Web TV right now: no one company has figured it out and managed to convince the majority of customers to switch (although Netflix, Hulu, and even The Pirate Bay are doing great work). On the other hand, Intel has yet to reveal what it brings to the table that nobody else already has, if anything at all.
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ABI: Nearly 200m tablets have shipped worldwide since 2009, 22% of US owners spend over $50 monthly
We all know tablets are selling like hotcakes, but how many have actually been distributed so far? Between 2009 and the end of 2012, nearly 200 million tablets have shipped worldwide. Furthermore, it looks like spending on these devices is increasing, and it’s already understandably much higher than on smartphones.
The latest data comes from market intelligence firm ABI Research , which further projects that an additional 1 billion tablets will ship over the next five years. That means an average of 200 million tablets shipping every year, which again, putting things into perspective, is the same number that has shipped in the last three years.
In the US, consumers are shelling out more and more on their tablets: 22 percent of users spend $50 or more per month and 9 percent spend $100 or more. In other words, there is money to be made for developers targeting tablets, whether that it’s in the form of physical or virtual goods.
Despite this trend, ABI research says on-device spending has not yet impacted retail storefronts. There is concern, however, that many physical venues will simply turn into showrooms for eventual e-commerce purchases. This is because more than 50 percent of tablet owners are already reporting using their devices for logistics, such as price checking, using a coupon, and location-based searches, while shopping in the previous 90 days.
“Tablets are quickly becoming the go-to transaction screen within the home,” mobile devices senior practice director Jeff Orr said in a statement. “The opportunity to keep consumers buying in-store squarely remains with the retailer. So far, the presence of a media tablet during the shopping experience has not altered the sales channel where consumers finally buy products.”
Yet the bigger picture isn’t that tablets are going to take over and completely change the way consumers behave. While the growth for these devices is certainly very quick, it’s more likely that other industries will learn to adapt. For example, tablets are increasingly used in conjunction with other media types (14 percent for TV, 17 percent for newspapers and magazines, according to ABI), augmenting the experience instead of just replacing it. That being said, those who don’t attempt to leverage this type of behavior will quickly end up on the side of the road.
Image credit: Darren Deans